- Google Ads is a powerful online advertising platform developed by Google that enables businesses to promote their products or services through various ad formats across Google's search engine and its vast network of partner websites. It empowers advertisers to reach potential customers at the precise moment they are actively searching for solutions or products related to their offerings.
- Google Ads offers a diverse range of ad formats to cater to different marketing objectives. These include
- Search Ads: Text-based ads that appear on Google Search results pages when users search for specific keywords.
- Display Ads: Image, text, or rich media ads displayed on websites within Google's Display Network.
- Video Ads: Ads in video format that can be shown on YouTube and other video platforms.
- Shopping Ads: Product listings that appear on Google Search and Shopping results pages.
- App Ads: Ads promoting mobile apps on Google Search, YouTube, and the Google Play Store.
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