***Instagram marketing*** is the strategic use of the Instagram platform to build a brand, engage with an audience, and drive business goals. It involves creating and sharing visually appealing content, using relevant hashtags, and interacting with the community.
**Views** refer to the number of times a piece of content, such as a photo or video, has been seen on Instagram.
* **Engagement** measures how users interact with your content. This includes likes, comments, shares, saves, and clicks on links or call-to-action.
**Followers** are the number of people who subscribe to your Instagram account and can see your content in their feed.
**Instagram ads** are paid promotions that allow businesses to reach a wider audience and achieve specific marketing objectives, such as increasing brand awareness, driving website traffic, or generating leads.
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